Welcome to Blue Crew World, where imagination knows no bounds and playtime is a journey of character, learning and role play!

It’s important to mention that we don’t think of Blue Crew World as just a brand or toy line – BCW is a movement.  This company centers around an entire World of masculine dolls who work in essential skilled trades and inspire, educate, and captivate the hearts of all children around the globe.

THE BCW COMMITMENT:

Build strong Character in our world’s youth.

Our brand promotes making good choices, doing the right thing, helping each other and society, and being strong leaders. Boys and young men in today’s world need the inner strength to make great choices, and Blue Crew World products and accessories can be an effective tool to influence boys to grow in the right direction. This is Character Building. 

Build Men with development of their Healthy Masculinity.

Our products represent the ideal of Healthy Masculinity for boys and young men. You see, we don’t believe that every man is toxic any more than we believe every woman is toxic. The crusade to label masculinity as "toxic" hampers normal development in many young boys - causing confusion, self-doubt, and hindering the growth of their healthy, beneficial & necessary masculine traits.

Build the Trades that are essential for our way of life to flourish worldwide.

BCW is on a great mission to bring the public’s attention, appreciation, and Respect to all Blue Collar Workers and Tradesmen all over the globe, where every essential trade is represented in some fashion in every country. 

We hope you join our Crew and help Build Our World!