Building Character

Hey Junior CrewMen,

Being strong is important to a guy, right? But have you ever thought about being super strong on the INSIDE, in your HEART and in your HEAD? 

In your HEART means things like being trustworthy, respectable, honest, bold, confident, hard-working, courageous, a desire to keep others safe, & even being willing to do hard or dangerous jobs to serve society, if you're able.

In your HEAD means having knowledge and skills - and knowing when and how to use them!  


Have you ever seen boys playing with superheroes or action figures?  Playing with Blue CrewMen can be fun and also help boys learn to be Strong on the Inside.  This is called Building Character

Check it out:

  1. Healthy Masculinity: Blue Crew World is about celebrating the cool side of being a guy - healthy masculinity. You can practice being brave, kind, and protecting others, just like our Blue CrewMen who promote good vibes & respect! 
  2. Life Lesson: Having a strong work ethic carries throughout life and benefits everyone. Being on time, working hard, following safety rules, being honest and trustworthy are all important things our CrewMen model for kids. With strong Character, they can make good choices!
  3. Helping Hero: Blue CrewMen make sure our houses, schools, and other places are safe and work properly. Being strong & helping others go hand-in-hand.
  4. Listening Power: Blue CrewMen pay attention to what other people are saying and ask questions when they don’t understand. Being a great listener, being careful not to interrupt others, & paying attention helps keep people from getting hurt on the job.
  5. Imagination & Creativity: Boys can be super creative, letting their imaginations run wild. They can make up their own stories and create new worlds for their CrewMen to live in. Their Crew can go on all sorts of exciting adventures to look for things that need fixing or improvement.
  6. Friendship Focus: Our CrewMen are your buddies when you need them - always there for you, providing comfort and a sense of security. Because all of the CrewMen are great friends with each other, this can help boys understand feelings, how to be kind, and help others.
  7. Teamwork Triumph: Being a member of this Crew is all about being part of an important team. They count on each other to pitch in, and help each other find solutions, be reliable & dependable. Don't let your Crew down! 
  8. Talk Like a Boss: Boys can talk to their Blue CrewMen to share their thoughts & ideas. This helps them practice expressing themselves and improves communication skills.  Kids can have conversations with their CrewMen, give instructions to the workers, make up stories, & become a communication champ
  9. Emotional Strength: Learning about Feelings is important. Guys have emotions too! Roleplay can teach boys about different feelings & how to understand what others might be going through. At the same time,  emotions don't trump reason & logic - our CrewMen have to keep their cool and stay professional even when their strong feelings are pushed to the limit! (That's one way to be strong on the inside.)

    So, don't hold back, guys! 

    Playing in Blue Crew World is FUN, but it's also using imagination, discovering new things, & becoming the best version of yourself with STRONG Character.

    Go ahead and let your Blue CrewMen lead you on some fantastic adventures. 

    Let's do this!